Making high-converting Social Bar ads is your growth point in 2023. If not say more — a must-have skill in competing over quality traffic: clicks, leads, and conversions. We could have rolled out yet another tutorial or textbook for you. But there’s a better way! Today you will dive into practice. Only hand-picked expert tips and vertical-specific examples that will supercharge your Social Bar (In-Page Push) campaigns with CTRs and conversions. Don’t miss them out!
A gentle intro: What are Social Bar ads?
Practice is cool, but we must start with a short and succinct definition. So what’s Social Bar, and why does it matter a lot for your campaigns’ success?
We all used to frame advertising into several formats that can’t be changed or customized: push notifications, popunders, banners, etc. Social Bar came as a revelation. This format pushes the boundaries of visuals but uses the most enhanced ad serving technology.
Social Bar is a multi-format ad unit with unlimited design capacities that is served as a display ad. Adsterra high-converting Social Bar ads include the well-known In-Page Push, too.
Why advertisers should try SB in 2023
- You can target all OS and browsers, not being afraid to miss out on iOS users.
- Ads are Google-friendly unlike web push.
- Social Bar beats banner blindness: users are curious about it.
- Outstanding UX: you can advertise any vertical from seasonal sales to luxury segments.
- Strongest CTRs (up to 30X higher compared to web push) followed by quality conversions.
- Cost-effective pricing: CPM, CPC, CPA.
- The shortest path to conversions: A/B tests with up to 15 creatives.
- Personalization and customization: you can apply for any design and ad behavior.
10 mistakes that can kill your Social Bar campaign
Affiliate marketers have to set up dozens of campaigns a day, leading solid traffic to someone else’s landing pages. While they can triple ROI using Social Bar ads, they also risk draining budgets. You won’t make any critical mistakes while protecting your budgets and conversions with this set below.
You didn’t translate creatives to local languages
It only seems that users willingly consume ads in English, a universal language. But a true pro will always make alternative creatives translated into local languages when targeting non-English speaking audiences of a particular GEO.
Your mismatched the languages of a creative
Another sad mistake is attaching a pre-lander that mismatches your creative by language. Though this happens in haste, it may return disappointing results in lost clicks and leads.
Make sure to pick the appropriate pre-lander. The example below we took from a case study. Here a Social Bar creative and a matching pre-lander show a perfect language match.
Setting up extra language targeting when not needed
If translation to local languages simplifies sales, extra targeting by language may cut off a massive load of traffic. It happens when you target, say, English-speaking countries and tick ‘English’ as the additional setting. Alternatively, you will need the Language targeting when running an offer for the French-speaking audience on the same GEOs.
Creatives don’t match the final landing page
It commonly happens by accident, of course. You design, say, a “selling” creative for a Software offer with a powerful CTA that will kickstart tons of clicks! …And then you put the URL of an ecommerce site. You get lots of clicks that will barely return any conversion.
Take care of your budgets and always re-check the target URLs, and how they match the creatives.
Misleading that returns high CTRs but zero conversions
We all love high CTRs. They mark how appealing our offers and creatives are, leaving great chances for further conversions. But the opposite effect can come, too, if you cheat on users or mislead them by mistake. Here are some typical cases:
- Promise something for FREE while there’s not a word about freebies on a landing page;
- Promise something that users won’t get;
- Use product photos or brand names that differ from those on a lander;
- Mix dates or other vital information (wrong date of a seasonal sale, incorrect promo code, etc.)
Social Bar is more than powerful. Use its capacities with sense, keeping the balance between engagement and truth.
Using one creative for all your campaigns
With up to 15 creatives available within a campaign, many affiliates use just one, or — what’s worse — one creative for all campaigns with similar targeting.
We recommend adding at least 4 creative for a test campaign. This allows for testing how your traffic responds to the offer itself and to the format you pitch it with.
Creatives look cheap
A no-brainer, but still, the most frequent mistake. Avoid using pixelated icons, badly cropped images, images with photostock copyright. Otherwise, your ads will look cheap and non-credible. Users may click, but they won’t make conversions.
Typos, missed words, and grammar mistakes
Everyone can make a typo — it’s not a crime. But those pitiful little slips can repel users. Always check the spelling of brand names, use grammar correctors and checkers to minimize mistakes, make your copy look accurate. And avoid rabid typing — save at least some 15–20 minutes for checking your spelling. BTW, have you found a typo in the previous sentence?
Using only one typical template for your vertical
Some affiliates and advertisers still use just one set of creatives that traditionally match their vertical. This mostly happens with VPN and Antivirus offers.
Affiliates are used to thinking that users will consume classic OS notifications (or system notifications) natively. Thus, they avoid adding other designs and…miss lots of quality conversions!
Your ad copy doesn’t sell the product or engage users
When you name the product or feature, you give information. When you name a value, you make a sale. And when you call for action, you make twice more!
You may not be a brilliant content manager or copywriter to create high-converting Social Bar ads! Put yourself in a user’s place and think about what would trigger you to click and then, maybe, buy a service or product.
Secrets of Social Bar ads: find creatives for your vertical
Metaleadmedia advertisers often ask something like “which template creatives best fit my VPN/Ecommerce/Crypto vertical?” However, it’s not the format that makes sales — these are your message and visuals. Adsterra delivers over 20 template creatives on the Self-Serve Platform and unlimited designs on managed accounts. You can adjust any template to convert greatly on any vertical. And what’s more, you should use different templates within one campaign to surprise and engage users.